BRIO'S Mission is to create happy childhood memories.

Children of all ages deserve the best. This is our basic position. And this is why both the design and materials of our toys are of the very highest quality BRIO sees its task as contributing to the development of the child by providing good, imagination-stimulating, educational toys. BRIO uses excellent craftsmanship to develop toys that always provide fun while satisfying the child’s needs in various phases of development.

Brio have formulated four basic rules for our work:

• All our products must be safe for children to use
• All the material we use must be of high quality
• All our production must take place in socially responsible conditions
• All our products must comply with the rules, laws and product standards applicable to each market